I managed the creative team for the complete overhaul of the Disney Movie Club, transforming DMC into a contemporary product that resonates with new, younger audiences and allows it to maintain a strong position in this evolving market. We re-imagined the brand and modernized the design and customer experience to create one unified program, which we executed across a 360 campaign that includes the ecommerce website, identity, brand manual, banner ads, social media, email campaign, packaging, and direct mail.